Directional inputs for your product

29 Jun 2020

The world of product management is noisy. Your clients are asking for new features. Your sales team needs a magical new feature to close their next deal. Your success team heard from 50 people yesterday about gaps in your product. Noise is coming in from every direction, all of the time. Learning to process a constant barrage of information from disparate sources into a coherent product vision is vital to success as a product manager.

One mistake that product managers make is becoming too focused on a single input channel. Most often, this happens when a single source is the loudest — the squeaky wheel gets the new feature. To break out of this habit, it can help to identify all of the different input channels that you should be monitoring and clarify the role each channel plays in the product management process.

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